Why Business Development?
What is unique to the business world today is that the very notion of change is, well, changing. That is to say, change in today’s workplace is even more inevitable, more prevalent, and is happening at an exponentially faster clip than ever before. Change is no longer an occasional exception, it’s a pride-swallowing, business-as-usual, embrace-it-or-perish rule.
The fascinating thing about the current business environment is not simply that everything is constantly new but that everything is constantly renewing. How one responds to change plays a major role in defining the future for one’s business – in determining likely success or failure. Change is a lot like fire. Manage it, turn it to your advantage, and you will bask in the warmth of its glow; ignore it or manage it poorly, and one thing is certain – eventually you will get burned.
Randall Tobias, Chairman Emeritus, Eli Lilly and Company
Former Vice Chairman, AT&T
Any plan for a business has to answer three questions: What’s the nature of the game we’re in? Where is it going? How do we make money in it? Everyone needs to fully understand the realities of the world in which they do business, and they need a new way to mesh their business goals and actions with those realities.
Your business model is incomplete and ineffective unless you debate and harmonize your external environment and financial targets with your internal capabilities. The essence of the business model is choosing where and how to make money. These financial targets are the reference point for looking for opportunities and dangers in the external environment and designing the combination of strategies, operating practices, people and organizational process that will enable the business to capitalize on the opportunities and avoid the dangers.
Larry Bossidy & Ram Charan
Confronting Reality: Doing What Matters to Get Things Right
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